The best way to describe this gimmick is to say that it is an art form that involves the use of technology to create or enhance a product or service. This ain’t a fad or a crass exercise in the dark arts, it is a legitimate enterprise that requires some degree of planning, research and development to be successful. It can take on a scale and measure of any size. The most important challenge is to identify the right products or services at the right time. The best way to do this is to use a systematic approach to identifying and avoiding the snags that could derail your project or product.